We have two major advantages over our competitors, which is why we have enjoyed long-term relationships with so many of our customers over the years.
The first is our people. The USL Consumer sales team maintains regular call cycles to keep customers abreast of new products, check in on promotions, and service accounts to make sure that our retailers are maximising their profit margins, and have all the training and information they need to sell products. All team members have expertise in the retail environment and are only a phone call away to provide advice and product knowledge. Our in-depth product training is renowned throughout the industry, and we give our customers access to educational videos and collateral so that they can talk with confidence about the range of products they offer.
Our Territory Managers pride themselves in the partnerships they hold with their customers. A strong relationship based on honesty, visibility and proven sales and marketing structure allows our customers to build their business via trusted brands that hold longevity in the market, but also new and innovative lines offering the highest efficacy.
Secondly, we believe our role is to help our customers to sell more products. With this in mind, we provide point of sale materials and relevant collateral for end-users to take away and digest. We offer tailor-made in store promotions with associated POS items to give maximum on-shelf impact.